For a long time now, I have been trying to find a way that would help me simplify the terms and expressions used to describe wine. The aim is to transform these terms to become understandable for the average consumer and not sound incomprehensible. 

My close people belong to the category of the average consumer, and I know first-hand how they struggle to understand a wine description. For me, an average consumer is a person who does not drink wine occasionally but almost daily. For example, it will be the first choice on the daily table, at celebrations and in the restaurant. They are a pretty large category of people who deserve our attention.

In the worst-case scenario, it is almost impossible to simplify these terms without ruining them or making them lose their meaning. So, the solution looks virtually impossible. 

The other day, I was listening to a classical music radio show on my way home. The speaker announced the name of the track, the composer, and the name of the orchestra playing the song at the beginning of every track. But, in the end, he would give a description of what we were listening to with strictly musical terms unknown to me. Honestly, I could not even imagine the meaning of those terms. So, I get in my friend's shoes, who know nothing about wine except how to enjoy it.

Nevertheless, these unfamiliar words did not affect the rare feeling the music created for me. I was still enjoying the tracks no matter what incomprehensible the speaker stated. But then, I realized that these terms, as in wine, are necessary so that the audience with this knowledge can understand what they are listening to. Ultimately, it was a specialized show that must use these terms no matter how many will understand them or not.

The whole point is that a listener on my level should not care about the terms but focus on the music and if he likes it or not. Of course, the same goes for wine consumers. They must not let terms or descriptions take away the pleasure. But there is a chance the speaker or the wine writer will be so good and inspiring in such a way that pushes the audience to dig deeper to experience more. That is the real goal, and speaking for myself, I will do my best to achieve it even if I have a long way to run.